Blogging Moms

 They're half the world's population, control/influence 2/3 of the purchases, spend over half the U.S. GDP.  They're women, females in business and online.  Usually their sites, blogs, outreach is filled with information, assistance, guidance that even guys can understand.  But muck up your communications, work with them and they can be mean, vicious -- a force to be reckoned with!!!!  Unfortunately lots of marketing/communications folks miss golden opportunities because they either dismiss their knowledge, expertise, influence or they talk to them in a condescending manner...mistake dude.  Big mistake !!!!  Read more...